the Sunday shopping experience can be interesting. Bricks and Mortar shops are staffed with hung-over shop assistants pretending to want to help you spend your hard-earned cash, the reality is that they just want to make it through their shift..

Online store however, while not staff physically, face the challenge of being stocked the latest and greatest crap gadget straight out of Guangzhou China and again they really wants you to again spend your hard earned cash but are not there to really help you. One store looks like another and sometimes, if you are lucky you get to talk to a live help support person who may or may not be hung-over.

Like BAM, online is all about the experience. From end -to-end be it the landing strip (homepage) when you enter the store or as Paco Underhill puts it “giving good aisle” – from categroy to category – through to purchase. Online and in-store are all about the experience to take a browser and make them a buyer. Building a unique, easy-to use experience can be a challenge, especially when some client can’t see buying prescription drugs online the value in investing to enhance the online experience. More often than not, it costs less to build an online store than it does to re-fit a shop and it definitely costs less to run.

With so many online shop fronts emerging it’s important to ensure you don’t taint the experience with a hungover digital sales assistant.

1. Make transactions easy, secure data and stay in touch.
2. When customers return, reward them and when they have been away for a while invite them back and if your store is an extension of your BAM outlets make sure it’s working efficiently and without a hangover.
3. It should be engaging, relevant, fun and forward-worthy…It’s easy to talk to a huge audience about an online shopping experience, so why not invest a bit to make sure it meets their requirements.
4. Do some research, put a quick poll on you site, ask a few people to complete a questionnaire and set yourself up on twitter so you can monitor the feedback. It never ceases to amaze me how many valuable insights are out there in the cloud.
5. It’s an exciting time right now and many digital and BAM retailers alike will disappear as quickly as they have arrived. If they don’t keep up their cusomter will get bored and move on faster than your can say check-out….

I recently visited a great store..It may not work on mobile but it is one hell of an experience and an even better brand extension..>Well done Reactive, I may be late is giving you praise but as they say…BETTER LATE THAN NEVER!!

AMAZING USE OF FLASH

cialis online buy class=”size-medium wp-image-38″ title=”Crumpler” src=”http://youvechanged.files.wordpress.com/2009/09/crumpler.png?w=300″ alt=”What an Amazing Flash Store!!” width=”300″ height=”180″ />

Crumpler -https://www.crumpler.com.au/flash/flash.aspx#/english/products.html

I will load more stores on this blog over the coming weeks so stay tuned…