Rob Katz spoke at the cable communicators forum in Denver about why 2009 has been a year like no other….He discusses decision-making in real-time relative to their raft of ski resorts, included in which is Vail. His approach could change the landscape for alpine marketing across the globe, however he admits, it’s not him driving the decisions, but the consumer with their real-time actions…..
Real-time decision-making and the tools empowering customers to act in this manner are changing the marketing, media and communication landscape. While we may still plan to take adventures we may wait to get the best deal. We may know there are books to purchase but hold off on buying them until we hear via one of our personal communication touch points to make the purchase.
We may venture down the street to shop for clothes but do a quick online comparison to make sure we get generic cialis canadian the best prices. Alternatively tap into our social network to see who had the best experience with various vendors. Many have been prophesying this reality would one online pharmacy without prescription day happen, but now it really is here presenting itself. Big corporates like the Vail Ski Resort are shifting their approach to consumer marketing from push messaging to engaging two-way dialogues with compelling and relevant offers, tailored just to you or me…