Not the model, models are great to look at in ad’s plastered across the web. You know the ones, the no smile, awkward pose, such as the below ad for Tree-house.

It was quite obvious the model / owner is not a happy subject in front of a camera but I’ve clicked and checked out their services.  So discount Photo-shoot or not, the banner worked, but the destination content was a bit disappointing.

I don’t want to know how much it costs from the get go..An issue with many sites… “Thanks for coming it costs..X per month for our services”.

Tell me how great Tree-house is at teaching me to build apps, how quickly I can make millions and how successful they’ve been with other code deficient punters just like me. Perhaps they need to consider moving the pricing to a separate page and bring the benefits forward, while making them a little more relevant. It’s what I see after I click that’s crucial to sell is to tell in my language. How many languages can you speak?